St. Jude Heroes Race Expo Activation

Challenge:
Provided race participants a tangible, meaningful, and inspirational way to engage with the St. Jude brand at the pre-race expo.

Solution:
We designed life-size 3D letters spelling out '#St. Jude' supported by a 60-foot chalkboard wall. The activation was a huge hit allowing visitors to pose with the larger-than-life brand, share to their socials, and leave inspirational or heartfelt message on the wall. The assets were so popular that they eventually were used for 10-15 large events annually. The bold but basic design provided a turnkey setup/strike.

The elements were fabricated by Fern Expo.