St. Jude Warriors Fundraising Program

Challenge
Create a fundraising program capitalize on the popularity of obstacle course racing, specifically the Warrior Dash series.

Solution
Inserted a seamless CTA within the race registration challenging participants to fundraise for St. Jude as part of their race experience. St. Jude Warriors could earn rewards and access to a hospitality area complete with showers. The peer-to-peer fundraising program had raised over $12M in my tenure leading to a naming rights agreement with the race organizer, Red Frog Events.