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Super Bowl LVII Experience
Date
February 2023
Location
Phoenix, AZ
Challenge:
The Navy’s opportunity to activate at the Super Bowl Experience came by way of the Department of Defense and their Salute to Service partnership with the NFL. The Super Bowl Experience(SBX) is a multi-day expo operated by the NFL ahead of the big game.
Solution:
Developed the Navy’s 30’x30’ activation space to include two
interactive opportunities.
SBX attendees got a chance to ‘test their skills at our football
drills’ by competing against an AR US Navy sailor in their
choice of four exercises: lunges, jumping jacks, push-ups,
and burpees.
SBX attendees also got to see what it was like to ‘parachute
into the stadium and deliver the game ball’ a la the Navy Leap
Frogs. Fans donned a parachute harness, skydiving goggles,
and got to carry the pigskin up amongst blue sky and clouds.
